Privacy Policy

Who we are

PradaGlassesMen
1375 Broadway, Suite 500, New York, NY 10018, USA
Email: [email protected]
Tel: +1-646-555-1842

For the purposes of data protection laws (e.g., GDPR), we are the “data controller” of your personal information.

Information we collect

• Information you provide: name, email, phone, shipping and billing addresses, order details, messages to customer support, and optional preferences (e.g., frame color, fit). If you request lenses, you may share prescription details you choose to provide.
• Payment information: processed securely by third‑party payment processors (e.g., PayPal or card processors). We do not store full card numbers on our servers.
• Automatically collected: device and usage data such as IP address, browser type, device identifiers, pages viewed, referring/exit pages, timestamps, and general location derived from IP. We use cookies and similar technologies for these purposes.
• From service partners: payment status from payment processors; delivery updates from carriers; analytics insights from analytics providers; and fraud prevention signals.

How we use your information

• Process and deliver orders, returns, and customer service.
• Personalize your experience, remember preferences, and improve our catalog and site performance.
• Send transactional messages (order confirmations, shipping updates) and, with your consent where required, marketing communications. You can opt out at any time.
• Detect, prevent, and investigate fraud, security incidents, and misuse.
• Comply with legal obligations and enforce our terms.

Legal bases for processing (EEA/UK)

• Contract: to provide products and services you request.
• Legitimate interests: e.g., to improve services, secure our platform, and prevent fraud.
• Consent: for certain cookies, analytics, and marketing where required.
• Legal obligation: tax, accounting, and compliance requirements.

Cookies and similar technologies

We use cookies, local storage, and similar tools to operate the site, measure performance, and personalize content.

• Strictly necessary (always on): enable core functions like navigation, checkout, and security.
• Performance/analytics: help us understand site usage to improve performance.
• Functional: remember preferences such as language and saved items.
• Advertising: tailor marketing and limit ad repetition where applicable.

You can manage preferences any time: Open Cookie Preferences. You can also control cookies in your browser settings. If you enable a Global Privacy Control (GPC) signal, we treat it as an opt‑out of sale/sharing where applicable.

Analytics and advertising

We may work with analytics providers and, where applicable, advertising partners to measure performance and the effectiveness of our marketing. These partners may set their own cookies or use device identifiers subject to your consent and preferences.

How we share information

• Service providers: companies that help us run our business (e.g., hosting, payment processing such as PayPal or card gateways, fraud prevention, shipping carriers, email providers, analytics) under contracts that protect your data.
• Legal and safety: to comply with laws, enforce our terms, or protect rights, safety, and property.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to confidentiality and this policy.

We do not sell your personal information for money. We also do not “share” personal information for cross‑context behavioral advertising as defined by certain US state laws. If this changes, we will update this policy and offer relevant opt‑out options.

Data retention

We keep personal information only as long as necessary for the purposes described above, including:

• Order and transaction records: typically 7 years for tax/accounting compliance.
• Customer support messages: typically up to 3 years after last contact.
• Marketing preferences: until you opt out or after a period of inactivity, as required by law.

We may retain data longer if necessary to resolve disputes, enforce agreements, or comply with legal obligations.

International transfers

We are based in the United States. If you are in the EEA/UK or other regions with data protection laws, your information may be transferred to and processed in countries that may not provide the same level of protection. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

Your rights

Your rights depend on where you live. Subject to legal exceptions, you may have the right to:

• Access a copy of your personal information.
• Correct inaccurate or incomplete information.
• Delete your information.
• Restrict or object to certain processing.
• Port your data to another service.
• Withdraw consent where processing is based on consent.

California and certain US states: You may also have the right to know categories of information collected, used, and disclosed; correct and delete data; opt out of sale/sharing or targeted advertising; and limit use of sensitive information. We do not sell or share your data as defined by the CPRA. We will not discriminate against you for exercising your rights.

How to exercise: Email [email protected] with your request. We may ask you to verify your identity. You can also use a GPC signal to express an opt‑out preference.

Children’s privacy

Our services are not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will take appropriate steps to remove it.

Security

We use administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure; we encourage you to use a strong, unique password and protect your order and account details.

Third‑party links

Our site may contain links to third‑party websites. We are not responsible for their privacy practices. We encourage you to review their policies.

Changes to this policy

We may update this policy from time to time. We will post the updated version here and update the effective date. If changes are material, we will provide additional notice where required.

Contact us

If you have questions about this policy or your data, contact us at [email protected] or by mail at the address above.